The State of Massachusetts Is Suing Juul

The Commonwealth hopes that other states will follow suit

Monday, February 17, 2020 - Predictably, school districts throughout the United States and now US states themselves are filing suit against Juul Inc., for illegally targeting minors with their deceptive and illegal e-cigarette advertising. Marketing executives at Juul and their largest partner, tobacco giant Phillip Morris allegedly plotted to sell their nicotine-addicting e-cigarettes and related products to underage middle and high school students without mentioning let alone warning that the new device contained more nicotine than a pack of notoriously-potent Marlboro cigarettes. As a result of their wildly financially successful advertising campaign, Juul made billions of dollars and millions of youngsters now face a lifetime of chemical addiction. Over one million high school students recently answer a survey with yes when asked if they vaped regularly and experts fear that the number of nicotine-addicted teens could grow exponentially in the years to come as word-of-mouth spreads among impressionable youths. School districts around the country are incensed at having spent millions of dollars and taking decades of effort to get the anti-smoking message across to teens, an initiative that Juul has undone in a single year or two. The State of Massachusetts has filed a lawsuit against Juul alleging the e-cigarette company "aggressively marketed its product to children and teens." The lawsuit elaborates on the methods the company used, guided by cigarette marketing experts at Phillip Morris, to reach their young audience. Juul Vape lawsuit lawyers have vast experience helping families and individuals nationwide and offer a no obligation free consultation before filing a claim.

The Guardian.com reported that Massachusetts' lawsuit claims Juul hired underage, "young-looking models," and photographed them in "sexually provocative" poses. The company then displayed these models "vaping" by purchasing advertising on hundreds of websites frequented by underage children. The sites that Juul advertised on include well-known brand names like "Cartoonnetwork.com, Seventeen.com, Nickelodeon's Nick.com, and Nickjr.com - sites where pre-preschoolers play games." Many of these sites were "homework help" sites where Juul "pop-up" ads featuring the likes of young celebrities vaping would appear out of nowhere after the targeted youth was on the website for a time. Another e-cigarette marketing tactic was to pay affiliate commissions to social media advertisers with millions of followers on YouTube, Facebook, and Instagram. All an affiliate needed to do to earn vape commissions was to fill out an online form and place a specially-coded link in the text description of their video or photograph. Affiliate commission could be as high as 25% of the number of gross sales and once a customer clicked through, they were the affiliat's customer for up to 6 months.

The Guardian concludes that Phillip Morris advertisers have a history of targeting children with their nicotine-addiction products when back in the 1990s the company brought out the most successful cigarette marketing campaign in history, At the time, children told surveyors the cigarette brand "Joe Camel was as recognizable as Mickey Mouse." But of all of Juul's underage advertising that on Twitter proved to be the most effective. The Guarding found out that "Almost 81% of Twitter users who followed the official Juul Twitter account were between the ages of 13 and 20, according to the lawsuit. Juul's quarterly retail sales were "highly correlated with the number of Juul-related tweets that appeared on Twitter."

More Recent JUUL Vape Pen Lawsuit News:

• Teenagers Who Vape Should Seek Nicotine Addiction Treatment Immediately | 4/8/2020
• The Federal Trade Commission Sues To Reverse Altria's $13 Billion Investment in Juul | 4/2/2020
• Cigarettes Smoking, Vaping, And The Novel Coronavirus Cause Irreparable And Permanent Lung Damage | 3/26/2020
• Juul In School Is The YouTube Search You Need To Make | 3/24/2020
• Teenagers' Vape-Related Lung Damage Could Worsen Covid-19 Virus Symptoms | 3/23/2020
• New Study Finds That Teen Vape Users Are Unaware Of Juul's Nicotine Content | 3/17/2020
• A Coalition of State Attorney Generals Join Others Investigating Juul Advertising to Minors | 3/13/2020
• Juul Added Nicotine Salts To Their E-Cigarettes To Make Them More Addictive | 3/6/2020
• Juul Was Never Intended To Be a Smoking Cessation Device According To Company Insiders | 2/27/2020
• Individual Juul Lawsuits Being Filed On Behalf Of Nicotine-Addicted Teenagers | 2/22/2020
• Lung Experts Say Vaping Harms the Lungs, Heart, and Brain | 2/13/2020
• Toothless Vape Flavor Cartridge Ban Goes Into Effect | 2/7/2020
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• Chemical Additives Should Be Banned From Vape Cartridges | 1/21/2020
• Doctors Report E-Cigarettes Cause Severe Lung Damage | 1/17/2020
• School Districts Are Suing Juul For Getting Students Hooked On Nicotine | 1/15/2020
• Most Teens Are Unaware That Vaping is Addictive | 1/14/2020
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• Juul Vape Pens Should Have Been Classified as a Medical Device | 12/31/2019
• Juul Directly Advertised to Students in the Classroom With Fake Anti-Smoking Presentations | 12/24/2019
• Vaping May Only Be A Fad Among High School Kids But Has Created a Generation Addicted to Nicotine | 12/9/2019
• The AMA Calls For Total and Immediate Vaping Ban | 12/2/2019
• Vaping Teen Undergoes Double Lung Transplant | 11/13/2019
• Juul Vape Targeted Underage Teens With Social Media Marketing | 11/5/2019
• Contaminated Juul Vape Pods May Have Led To Vaping Illness Epidemic | 11/1/2019
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• Juul Used Social Media To Target Under-aged Middle School and High School Teens | 10/4/2019
• Juul CEO Resigns and Walmart Stops Selling Vape Pens | 9/26/2019
• Add Massachusetts To The List of States That Have Banned Vaping | 9/25/2019
• Consumers Stock Up On Flavored Vape Pods Anticipating a Nationwide Ban | 9/23/2019
• Illnesses From Using The Juul Vape Could Be In The Thousands | 9/16/2019
• Governor Cuomo To Ban Vaping In New York State | 9/10/2019
• Vaping Has Been Declared a Public Health Emergency | 9/5/2019
• Teenagers Are Adding Dangerous Chemicals to Their Vape Pen Liquids | 8/30/2019
• Juul Labs Accused of Targeting Children | 8/22/2019
• The FDA Addresses Vaping With TV Ads | 8/14/2019
• Vape Pen Usage and Nicotine Addiction Is Exploding Among Young Adults | 8/8/2019

Lawyers for JUUL Vape Pen Lawsuits

OnderLaw, LLC is a St. Louis personal injury law firm handling serious injury and death claims across the country. Its mission is the pursuit of justice, no matter how complex the case or strenuous the effort. The Onder Law Firm has represented clients throughout the United States in pharmaceutical and medical device litigation such as Pradaxa, Lexapro and Yasmin/Yaz, where the firm's attorneys held significant leadership roles in the litigation, as well as Actos, DePuy, Risperdal and others. The firm has represented thousands of persons in these and other products liability litigation, including DePuy hip replacement systems, which settled for $2.5 billion and Pradaxa internal bleeding, which settled for $650 million. The Onder Law Firm won over $300 million in four talcum powder ovarian cancer lawsuits in St. Louis to date and other law firms throughout the nation often seek its experience and expertise on complex litigation.