Beginning with the FDA vape warning issued in April of 2018, federal regulators and public health experts have brought public attention to the growing problem of teen vaping. Now classified by the FDA as an "epidemic", child JUUL addiction has become a major public health emergency.This page features comprehensive warning information on the many side effects and risks of using JUUL vape pens.
E-cigarettes and other Electronic Nicotine Delivery Systems, or ENDS, first became available in the United States in 2007. For nearly a decade, until 2016, these devices were unregulated. Vape pens such as JUUL utilize a lithium-ion battery to convert liquid nicotine compounds into a breathable aerosol (or "vapor"). Initially marketed as a smoking cessation tool, little is known about the long-term dangers of vape pens such as JUUL.
While vaping may offer a safer alternative to adults already addicted to smoking, JUUL vape pens appeal to a very different market: young people who have never been exposed to nicotine. At a time when the teen smoking problem seemed to be under control in the United States, JUUL came on the market and created a new generation of young nicotine addicts.
On April 24, 2018, federal regulators issued the first FDA JUUL warning entitled, "Statement from FDA Commissioner Scott Gottlieb, M.D., on new enforcement actions and a Youth Tobacco Prevention Plan to stop youth use of, and access to, JUUL and other e-cigarettes". The statement establishes the prevention of nicotine addiction among youth as, "among the most important responsibilities" of the FDA.
The FDA JUUL warning acknowledges the wild popularity of JUUL vaping pens, and the difficulty for adults to detect their use by youth and teens. Vaping among young people is particularly harmful because of the risk to brain development from JUUL and the threat of lifelong nicotine addiction: "In some cases, our kids are trying these products and liking them without even knowing they contain nicotine. And that's a problem, because as we know the nicotine in these products can rewire an adolescent's brain, leading to years of addiction."
The FDA JUUL warning announced a set of measures designed to stymie youth JUUL nicotine addiction, including enforcement of age restrictions for e-cigarette sales, increased regulation of online vape pen sales, and a focused effort to hold JUUL accountable for its marketing practices that have resulted in high rates of teen use.
In the summer of 2018, the second FDA JUUL warning was issued, this time to crack down on manufacturers and stores selling vape pens to underage persons. Federal regulators sent a batch of 1,400 hundred letters citing violations of tobacco sales age laws which result in teen nicotine addiction from JUUL.
In June of 2019, federal regulators finalized guidance for manufacturers submitting new applications for ENDS, or vaping devices. The comprehensive recommendations, which include consideration of how a product will affect both its users and the public in general, will be used to assess new products coming to the market. The program is designed to curb teen JUUL nicotine addiction by setting standards for marketing, product components, packaging, ingredients, additives, manufacturing, and other factors that experts say have led to the uptick in child nicotine addiction from JUUL. Batteries will be assessed for safety to prevent future seizures, and chemical testing will determine whether vape liquids contain any harmful chemicals.
A recent British study showed that use of JUUL leads to smoking, finding that teens who vape are 4x more likely to later smoke than those who don't. JUUL nicotine addiction is creating the next generation of smokers, just when the American teen smoking problem seemed to be under control. Critics such as the U.S. Surgeon General blame the techy design of JUUL vape pens, a marketing campaign focused on social media, and fruity flavors that appeal to kids for the huge numbers of teens now suffering from JUUL nicotine addiction. In other words, JUUL Labs exploited the health of American youth in pursuit of profit, exposing millions of young Americans to potential brain harm and nicotine addiction.
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