Juul Labs Accused of Targeting Children

Experts fear that vaping will have the same negative health consequences as cigarette smoking, or worse, should teenagers and others continue to vape long-term

Thursday, August 22, 2019 - Juul Labs Inc. the nation's leading Vape pen manufacturer may be in deep legal trouble after being charged along with Phillip Morris Inc. with targeting children with their advertising and also deceiving people about the health risks of vaping, according to an article today on Bloomberg.com. A lawsuit brought on behalf of a 16-year-old male who became addicted to nicotine that caused a worsening in his pre-existing asthma claims that "Juul and Philip Morris violated the Racketeer Influenced and Corrupt Organizations Act, adopting the tobacco industry's past use of catchy ad campaigns aimed at children." Phillip Morris owns a one-third stake in Juul Labs and is a named co-defendant. Juul Vape pen lawsuit attorneys are offering free consultations and no obligation to file a claim.

Juul defends its position on their marketing as going to great lengths to discourage people who are not already nicotine-addicted from starting the vaping habit. According to Bloomberg, Juul claims it has "(improved) its online age-verification process, deleted social media posts glamorizing vaping, and stopped the sale of some fruit- and dessert-flavored products in retail stores." The lawsuit alleges that Juul's efforts are too little and too late as millions of teens are already nicotine-addicted from having been encouraged by the company's advertising to vape.

Juul is also being accused of concealing the fact that vaping is more addictive than smoking cigarettes. Experts on YouTube.com are finding that e-cigarette vapor contains dangerous chemicals not found in cigarettes and the vape pen delivers up to 50% more nicotine per puff. As a result, those who take up the vaping habit thinking that it is non-addictive soon become addicted and people who vape to replace their cigarette addiction and go back to cigarettes find they smoke much more.

The lawsuit against Juul alleges that the company has been influenced by Phillip Morris to adopt the same advertising strategies used in the 1950's targeted teenagers and that falsely claimed that cigarette smoking was not harmful and would help you to relax. Juul has copied PM's use of youthful and hip imagery through social media to deliver their subliminal message. Studies have also shown that cancer-causing chemicals like those found in traditional cigarettes are showing up in dangerous levels in the urine of vape users and that the long-term effects of vaping are unknown.

Health officials have become alarmed by the number of teenagers that have been required to seek emergency medical treatment after using a vape pen. Hospital officials fear that teenagers may be adding dangerous chemicals to get high from vaping. "14 young people in two states were hospitalized the other day after vaping" according to Cnn.com, 11 people in Wisconsin and 3 young adults in Illinois. This is in addition to 8 cases of lung diseases related to vaping in July 2019. The teens reported severe breathing difficulty, admitted to the intensive care unit and placed on ventilators.

More Recent JUUL Vape Pen Lawsuit News:

• Teenagers Who Vape Should Seek Nicotine Addiction Treatment Immediately | 4/8/2020
• The Federal Trade Commission Sues To Reverse Altria's $13 Billion Investment in Juul | 4/2/2020
• Cigarettes Smoking, Vaping, And The Novel Coronavirus Cause Irreparable And Permanent Lung Damage | 3/26/2020
• Juul In School Is The YouTube Search You Need To Make | 3/24/2020
• Teenagers' Vape-Related Lung Damage Could Worsen Covid-19 Virus Symptoms | 3/23/2020
• New Study Finds That Teen Vape Users Are Unaware Of Juul's Nicotine Content | 3/17/2020
• A Coalition of State Attorney Generals Join Others Investigating Juul Advertising to Minors | 3/13/2020
• Juul Added Nicotine Salts To Their E-Cigarettes To Make Them More Addictive | 3/6/2020
• Juul Was Never Intended To Be a Smoking Cessation Device According To Company Insiders | 2/27/2020
• Individual Juul Lawsuits Being Filed On Behalf Of Nicotine-Addicted Teenagers | 2/22/2020
• The State of Massachusetts Is Suing Juul | 2/17/2020
• Lung Experts Say Vaping Harms the Lungs, Heart, and Brain | 2/13/2020
• Toothless Vape Flavor Cartridge Ban Goes Into Effect | 2/7/2020
• Juul Inc Is Being Accused of Destroying The Health of the Younger Generation | 1/30/2020
• Vaping Illnesses Now Include Increasing the Risk of Stroke | 1/27/2020
• Chemical Additives Should Be Banned From Vape Cartridges | 1/21/2020
• Doctors Report E-Cigarettes Cause Severe Lung Damage | 1/17/2020
• School Districts Are Suing Juul For Getting Students Hooked On Nicotine | 1/15/2020
• Most Teens Are Unaware That Vaping is Addictive | 1/14/2020
• Juul Vape Pens Deliver a Nicotine Punch as Powerful as a Pack of Marlboros | 1/10/2020
• Juul Vape Pens Should Have Been Classified as a Medical Device | 12/31/2019
• Juul Directly Advertised to Students in the Classroom With Fake Anti-Smoking Presentations | 12/24/2019
• Vaping May Only Be A Fad Among High School Kids But Has Created a Generation Addicted to Nicotine | 12/9/2019
• The AMA Calls For Total and Immediate Vaping Ban | 12/2/2019
• Vaping Teen Undergoes Double Lung Transplant | 11/13/2019
• Juul Vape Targeted Underage Teens With Social Media Marketing | 11/5/2019
• Contaminated Juul Vape Pods May Have Led To Vaping Illness Epidemic | 11/1/2019
• Teenagers May Have Difficulty Quitting Vaping | 10/18/2019
• Vaping Causes Lung Injuries Similar To WWII Mustard Gas | 10/14/2019
• America's Most Respected Health Organizations Report The Dangers of Vaping | 10/7/2019
• Juul Used Social Media To Target Under-aged Middle School and High School Teens | 10/4/2019
• Juul CEO Resigns and Walmart Stops Selling Vape Pens | 9/26/2019
• Add Massachusetts To The List of States That Have Banned Vaping | 9/25/2019
• Consumers Stock Up On Flavored Vape Pods Anticipating a Nationwide Ban | 9/23/2019
• Illnesses From Using The Juul Vape Could Be In The Thousands | 9/16/2019
• Governor Cuomo To Ban Vaping In New York State | 9/10/2019
• Vaping Has Been Declared a Public Health Emergency | 9/5/2019
• Teenagers Are Adding Dangerous Chemicals to Their Vape Pen Liquids | 8/30/2019
• The FDA Addresses Vaping With TV Ads | 8/14/2019
• Vape Pen Usage and Nicotine Addiction Is Exploding Among Young Adults | 8/8/2019

Lawyers for JUUL Vape Pen Lawsuits

OnderLaw, LLC is a St. Louis personal injury law firm handling serious injury and death claims across the country. Its mission is the pursuit of justice, no matter how complex the case or strenuous the effort. The Onder Law Firm has represented clients throughout the United States in pharmaceutical and medical device litigation such as Pradaxa, Lexapro and Yasmin/Yaz, where the firm's attorneys held significant leadership roles in the litigation, as well as Actos, DePuy, Risperdal and others. The firm has represented thousands of persons in these and other products liability litigation, including DePuy hip replacement systems, which settled for $2.5 billion and Pradaxa internal bleeding, which settled for $650 million. The Onder Law Firm won over $300 million in four talcum powder ovarian cancer lawsuits in St. Louis to date and other law firms throughout the nation often seek its experience and expertise on complex litigation.