Juul Directly Advertised to Students in the Classroom With Fake Anti-Smoking Presentations

A Stanford behavioral psychology professor accuses Juul of plagiarising her anti-smoking classroom lessons and doctoring them to promote Juuling to minors

Tuesday, December 24, 2019 - E-cigarettes in general and Juul vape pens, in particular, have created an epidemic of nicotine-addicted youngsters in the United States and abroad. Teachers in middle and high schools are expressing their shock and dismay at the number of teenagers that have become addicted to vaping and by default cigarette smoking who think that vaping is harmless. Buzzfeed reports that 28% of today's high school students use e-cigarettes and are addicted to nicotine. Other experts think this number could be much higher as not every young adult will admit to so doing. Congress recently proposed legislation to raise the legal age for vaping to 21 from 18, however that will do little to dissuade teenagers and young adults from buying vaping products online where age verification is sketchy at best. JUUL Vape pen lawsuit attorneys with a winning track recording against big corporations and offer a free consultation.

The misleading information on the health effects of vaping has been exacerbated by vaping legion of advocates who have been helped to quit smoking cigarettes by using e-cigarettes, most of whom tell that they will be forced to go back to smoking combustible tobacco if vaping is banned. E-cigarette industry leader Juul has been accused of actively marketing their vape pens, cartridges and accessories to underage children via sophisticated social marketing schemes. As if that was not enough, Juul also is being accused of going directly into middle schools and promoting their e-cigarettes to children who were cigarette smokers and wished to quit.

According to BuzzFeed, Stanford University professor Bonnie Halpern's program to objectively educate students as to the dangers of vaping was co-opted i.e. plagiarized by Juul and altered to serve not as a warning to children as she intended but as an advertisement as to how vaping was safe and enjoyable. The professor told Buzzfeed that Juul's presentation to children, "dangerously downplayed the addictive aspects of Juuling. The company's presentation didn't discuss how flavors attract children, for instance, or how the chemicals in flavors can be harmful, or that a Juul pod contains as much nicotine as a pack of cigarettes. Her slides without this context presented what the Stanford professor felt was a deliberately rosy picture of Juul's health effects." The professor also is accusing Juul of falsely projecting the image that she endorsed Juuling. The general message of the professor's anti-smoking message is that one Juuling is as addictive as smoking cigarettes and should be banned from schools. Professor Halpern-Felsher concluded by stating that Juul should not be allowed to be in schools, to begin with. "If Juul's stated purpose is to help adults quit smoking, "then why are you going into schools and talking about your product, period?" Halpern-Felsher said. "We see it as a ploy, in my opinion, to be able to get into these schools to have a dialogue about their product and not be fully honest."

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