Juul Vape Targeted Underage Teens With Social Media Marketing

Over 2 million teenagers may now be nicotine-addicted having never before smoked

Tuesday, November 5, 2019 - The walls are closing in on Juul Inc. the world's leading e-cigarette manufacturer as the company is now being accused in a class-action lawsuit of deliberately targeting teenage boys and girls with their addictive vaping products. E-cigarettes are a dangerous and highly addictive alternative to smoking tobacco as one e-cigarette vaping pod delivers more nicotine than an entire pack of traditional cigarettes. By illegally targeting under-age individuals, Juul not only broke the law but also pinned a death sentence of lung cancer on thousands youths who were misled by social media influencers into thinking that vaping was safe. The class-action lawsuit cites the hidden, 21st century methods the company used to promote e-cigarettes to youngsters as the cool thing to do throughout the United States and abroad. JUUL Vape lawsuits handled by experienced national attorneys offering a no obligation free consultation before filing a lawsuit claim.

Juul Vape conducted a program of incentivizing social media influencers, those people with thousands of YouTube followers focusing on youth-oriented topics like dating and putting on makeup, to promote Juul e-cigarettes to their young audiences and also to make videos promoting vaping. A recent article in Forbes.com titled: "The Disturbing Focus Of Juul's Early Marketing Campaigns" gives insight into the methods Juul used to target minors with their high-tech nicotine delivery system. One researcher was alerted to Juul's culpability in their targeted social media manipulation when the company set out to delete their history on Facebook, Twitter, and YouTube. According to Forbes, Dr. Robert Jackler, the co-founder of a group called Stanford Research Into the Impact of Tobacco Advertising, had kept an archive of Juul's posts, videos, and tweets. "Jackler and his group have maintained an archive of Juul's deleted posts (much of which is available on SRITA's site), including more than 2,500 tweets and 400 Facebook and Instagram posts, as well as material from Juul's website, emails and print campaigns dating back to its launch in June 2015." Jackler points out that video and print ads on social media featured teenage actors engaged in teenage behaviors like socializing and dancing to bond the product with the young, clearly targeted demographic.

Underage vaping product affiliates have created thousands of videos on Youtube and Instagram that promote topics such as critical reviews of the various vape flavors, unboxing of Vape pens, and "tricking," blowing smoke rings and figures and also conducting challenges and contests using the vape pen. One genius underage vape trickster who has since had his YouTube account banned ran a contest to seen how many vape puffs a contestant could take without inhaling. Vape celebrities typically have 5,000 to 100,000, or more followers on social media and can earn $2000 per month or more in affiliate commissions every month, all the while providing Juul with free advertising to potentially underage individuals. Advertising to a company running an online affiliate program is considered free because the company only pays a commission when someone buys and not upfront. Juul and others had agreed to pay their affiliates 10% (a typical affiliate commission) or so as a commission for whatever sales are made during a session where the customer clicked through from the affiliate's code link. If a customer spends $100, the social media influencer that sent him/her to the site receives a $10 commission. Some vaping YouTubers claim that they vape for a living! In addition to deleting their social media presence, Juul has discontinued their affiliate commission program. According to the Center for Disease Control, there were over 2 million underage Vape users as of the end of 2017, and that number has most likely doubled. Nicotine is as addictive as crack cocaine.

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OnderLaw, LLC is a St. Louis personal injury law firm handling serious injury and death claims across the country. Its mission is the pursuit of justice, no matter how complex the case or strenuous the effort. The Onder Law Firm has represented clients throughout the United States in pharmaceutical and medical device litigation such as Pradaxa, Lexapro and Yasmin/Yaz, where the firm's attorneys held significant leadership roles in the litigation, as well as Actos, DePuy, Risperdal and others. The firm has represented thousands of persons in these and other products liability litigation, including DePuy hip replacement systems, which settled for $2.5 billion and Pradaxa internal bleeding, which settled for $650 million. The Onder Law Firm won over $300 million in four talcum powder ovarian cancer lawsuits in St. Louis to date and other law firms throughout the nation often seek its experience and expertise on complex litigation.